The Previews® Program was established in 1933 by Henderson Talbot. This young entrepreneur was one of the first to market real estate beyond his local area. Talbot focused on marketing luxurious homes nationally and internationally. By including clientele beyond his local market, Talbot was able to entice those that could afford the finest, luxury homes.

The Coldwell Banker Real Estate Corporation acquired the Previews® Program in 1980. Since that time, the program has been called the Coldwell Banker Previews International® Program and it has grown immensely. The Previews® Program has allowed Coldwell Banker brokers to present an impressive array of the world’s most fabulous real estate to some of the most famous names in business, entertainment, and politics.

We know that exceptional properties require exceptional marketing and that is exactly what we offer. Through the Coldwell Banker Previews International® Program, we will assist you in all aspects of buying or selling your luxury property. We currently handle an average of ninety-seven million dollars in luxury home sales every single day. The Previews International® Program handles half of all million-dollar-plus properties sold in the United States.

Our track record speaks volumes. Coldwell Banker, and its specialists, can provide a level of expertise that is unmatched. We have over 120,000 sales professionals world-wide and 3,700 offices to serve you. Our world-class marketing program, global contacts, and our level of expertise will provide you with everything you need to successfully buy or sell a luxury home.

Coldwell Banker knows that we must keep up with technology today. Our company websites allow us to market homes and helps buyers easily search for their perfect home. Our websites offer virtual tours and multiple pictures of every home. A complete summary of each home is created to give buyers all the information they may need when choosing the perfect home. Sellers will be provided with a custom marketing strategy that includes electronic media and print marketing. Coldwell Banker will showcase homes on Floridamoves.com, Florida’s premier real estate website. Homes will be featured in select newspapers, direct mail advertising, and possibly magazines such as Coldwell Banker Previews Exceptional Florida Properties Magazine and Distinctive Homes Magazine. Whether you are buying or selling, the Previews® Program will provide everything you need to succeed in your endeavors.